If any of these ring true, fractional marketing leadership could be exactly what you need.
01
Marketing is happening everywhere, but it isn't producing results. Channels feel disconnected, growth has stalled, and every new tactic—AI included—adds noise instead of clarity. You need to know which lever to pull next.
02
You're investing in agencies and external partners, but without clear direction or accountability. They look busy, and you're still the one connecting the dots. You don't have time to micromanage the work—but you're not confident anyone else will take the reins.
03
You've outgrown your junior jack-of-all-trades, but a full-time CMO doesn't make sense yet. Or you're still running marketing yourself while trying to run the business. You need senior leadership to own the strategy and decide what matters, without adding fixed overhead.
I've spent 20+ years building and running marketing for travel, tech, and active lifestyle brands. I've come full circle—big-agency strategist, in-house marketing leader, and now founder. Along the way, I've worked with iconic brands including Intrepid Travel, Yahoo!, Six Flags, Cox & Kings, and Butterfield & Robinson.
I started NextMile to focus that experience where it most matters to me: founder-led travel, cycling, and active-lifestyle brands with more ambition than marketing headcount.
The niche isn't arbitrary.
Out of the office, I'm a Cat 3 road bike racer, a former mountaineer who's summited Kilimanjaro, multiple peaks in Peru, and reached Everest base camp. Once, I completed an ill-advised, 31-mile Alaskan cross-country ski race after only a couple days on skis (ask me about the moose).
My passion for these industries runs deep. I understand the customer because I am one. But I also understand the business model, margins, seasonality, acquisition challenges, and brand expectations behind these categories.
I bring that customer fluency to every client engagement I take on.
Brands I've worked with
Don't just take it from me
"Jared has been a pleasure to work with: smart, collaborative and consistent on timing and execution. His marketing and business acumen shine through and he has been a valuable leader in a key partnership for our business."Luis Vargas, Founder — Modern Adventure Pro Cycling
"I've always found Jared to apply the highest level of commitment and diligence in what he does. He develops excellent teams and has real passion for what he does. Perhaps best of all, Jared has integrity—he talks about values and actually practices them."Darrell Wade, Cofounder & Chair — Intrepid Travel
"Jared dedicated a lot of time and effort to ensure he added value and provided clear actionable insights. We achieved a much clearer idea of our positioning and related messaging, and the key purchasing drivers for customers in our target segment."Bob Rogers, CEO — CyclingHero
Flexible engagements built around where you are now and the road ahead.
For founder-led brands needing direction
Gain clarity on what's driving growth—and what isn't. Walk away with a prioritized, actionable growth plan, knowing exactly where to focus your next marketing dollar.
For launches & peak periods
A sequenced activation strategy built around your launch or peak season. Align channels, timing, and messaging to maximize revenue when it matters most.
For brands ready to move from plan to execution
Turn the plan into progress. Focused, hands-on senior support for your highest-priority initiatives—month after month, at the pace your business can absorb.
For brands ready to scale
An embedded CMO-level partner who owns the strategy and budget, manages teams and partners, and is accountable to results—without the full-time cost.
Most clients start with a Strategy Workshop, move into Monthly Cadence to execute the plan, then step up to Fractional CMO as they grow.
Expertise across the modern marketing spectrum
Tell me a bit about your brand and I'll be in touch within one business day.
Schedule a free 30-minute consultation to find out if fractional marketing leadership is right for your brand.
Let's talk growth