If any of these ring true, fractional marketing leadership could be exactly what you need.
01
Marketing is happening everywhere, but it's not producing results. Channels feel disconnected and growth has started to stall. You know you should be harnessing AI, but how? You need clear direction on which lever to pull next.
02
You're investing in agencies and external partners, but without clear direction or accountability. Work gets delivered—but it's not always the work that actually drives the business forward. You don't have time to micromanage projects but feel like no one else can take the reigns.
03
You've outgrown your junior 'jack of all trades', but a full-time CMO doesn't make sense yet. Or perhaps you're still managing the day-to-day, while also trying to run the business. You need experienced leadership to own strategy and prioritize what matters—without adding fixed overhead.
Flexible engagements built around where you are now and the road ahead.
For founder-led brands needing direction
Clarity on what's driving growth—and what isn't. Walk away knowing exactly where to focus your next marketing dollar.
For launches & peak periods
A sequenced activation strategy built around your launch or peak season. Align channels, timing, and messaging to maximize revenue when it matters most.
For brands needing a consistent, senior marketing presence
A senior marketing voice in your corner every month—without the cost or commitment of a full-time hire.
For teams ready to scale
An embedded CMO-level partner who owns strategy, manages execution, and is accountable to results—without the full-time cost.
Expertise across the modern marketing spectrum
I've spent 20+ years building and running marketing for travel, tech, and active lifestyle brands. You might say I've come full circle—from big agency strategist, to in-house marketing leader, and finally as digital agency founder. I'm lucky to count many iconic brands as either clients or employers including Intrepid Travel, Yahoo!, Six Flags, and Butterfield & Robinson.
I started NextMile to focus that experience where it matters most to me: founder-led travel, cycling, and active-lifestyle brands that are ready to grow but don't need, or can't yet justify, a full-time CMO.
The niche isn't arbitrary.
Out of the office, I'm a Cat 3 road bike racer, a [former] mountaineer who's summited Kilimanjaro, multiple peaks in Peru, and reached Everest base camp. Once, I completed an ill-advised, 31-mile Alaskan cross-country ski race after only a couple days on skis (ask me about the moose).
I know what it feels like to be this category's customer. And I know how good brands earn loyalty from people who take their gear, their guides, and their adventures seriously.
I bring that customer fluency to every client engagement I take on.
Brands I've worked with
"Jared has been a pleasure to work with: smart, collaborative and consistent on timing and execution. His marketing and business acumen shine through and he has been a valuable leader in a key partnership for our business."Luis Vargas, Founder — Modern Adventure Pro Cycling
"I've always found Jared to apply the highest level of commitment and diligence in what he does. He develops excellent teams and has real passion for what he does. Perhaps best of all, Jared has integrity—he talks about values and actually practices them."Darrell Wade, Cofounder & Chair — Intrepid Travel
"Jared dedicated a lot of time and effort to ensure he added value and provided clear actionable insights. We achieved a much clearer idea of our positioning and related messaging, and the key purchasing drivers for customers in our target segment."Bob Rogers, CEO — CyclingHero
Schedule a free 30-minute consultation to find out if fractional marketing leadership is right for your brand.
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